Vehicle livery
May 31, 2021

Every business wants to attract more and more customers, they want to improve their presence. If you want to improve your business brand awareness and attract more customers to your business then you need to start investing in the 21st century marketing technique – vehicle livery.

Vehicle livery is a marketing technique which offers high impact branding at very low costs. It is the ideal advertising strategy for small businesses looking for a cost-effective way to reach out to their target audience.

Vehicle livery can help advertise and promote a business while on the road. VehoYohicle livericle livery can be useful in creating brand awareness as thousands of people can see the vehicle as it moves around.

According to research, more than 3000 people can notice vehicle livery on the road every hour.

Vehicle livery involves printing the company’s name, logo and contact details on the vehicle in the form of attractive. The exposure a business can gain from this could result in strong publicity for the business.

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What is vehicle livery? How is it useful for business?

Vehicle livery Example
Vehicle livery Example

Vehicle livery also known as Vehicle wraps helps transform the external appearance of a vehicle, by applying vinyl graphics, to advertise and promote a business when the vehicle is on the road.

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Vehicle wraps or decals is used for revamping the fleet of business vehicles and creating a strong corporate identity that is identifiable by the people on the road.

Using Vehicle wraps may involve printing the company logo on the side of the vehicle or printing all the contact details of the business in brightly coloured graphics.

The exposure received from vehicle livery can play a big role in determining the future success of the business.

  • Solves your marketing problems, offers endless marketing opportunities

Vehicle graphics can make your fleet of vehicles stand out from other vehicles while traveling on the road.

Company vehicles flaunting the brand details will help get important marketing opportunities each day, even when they are least expected.

Branding the vehicles is a cost effective solution guaranteeing the right exposure within the local area, this can play a huge role in solving most marketing problems.

  • Non-Obtrusive Form of Advertising

Vehicle wraps is a form of mobile and non-obtrusive form of advertising. People try to avoid any form of obtrusive or aggressive advertising.

Unlike most forms of advertising like Television advertising, newspaper advertising, banner advertising or radio advertising, vehicle livery can catch the eye of the observers without obstructing or disturbing them in what they are doing.

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Customers are known to respond better to advertising options that are not very much on their face.

Covering vehicles in branded graphics is a wonderful way of catching people’s attention without interrupting them. Whether a vehicle is parked in a parking lot or is traveling on the road, people will notice the vehicle graphics.

  • Protecting the Vehicle Paintwork

Vehicle livery helps protect vehicles from daily damage through wear and tear. It offers an extra layer of protection to the vehicles, keeping the vehicles looking good and new.

Using Vehicle livery prevents any scratching on the paintwork of the vehicle. Wrapping a vehicle in livery or vinyl graphics is considerably cheaper than going for an altogether new paint job.

Application and removal of vehicle wraps are easy and does not damage the original paintwork of the vehicle.

  • Cost effective advertising

Vehicle livery one of the most cost effective forms of advertising. The cost per views is very low. Every day thousands of people can see the advertisement on the vehicle as the vehicle travels around or is parked in some parking lot.

Vehicle livery is very durable, lasting up to 5-7 years. Wrapping a vehicle is also comparatively cheaper than getting a new paint job.

With vehicle livery, one has the option to easily change the graphics or update information without having to spend a bomb.

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What is a livery car wrap?

Vehicle Wraps Example
Vehicle Wraps Example

There are two methods of undertaking vehicle livery. One is by using vinyl graphics and the other involves using livery car wraps.

Using Vinyl graphics includes displaying the company logo or contact details on certain areas which are easily visible like the side or back of the car.

In Livery car wrap, the whole vehicle is covered or wrapped in graphic printed sheets. It offers complete coverage of the vehicle.


Any business vehicle is like a blank canvas. One can make the most of this blank canvas to promote their business. Local business should try this new marketing technique to boost footfalls to their local stores.

Vehicle livery is one of the most cost effective forms of advertising. You can protect the vehicle paint work and at the same time make it look attractive with beautiful colorful graphics.


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