January 11, 2024

You’re probably asking yourself right now, “Can’t I promote my business without an explainer video?” Of course, you can, but it’s not worth the gamble. You’d have to put in a lot of effort to achieve the same results that you’d reach pretty effortlessly with an animated explainer video.

Chances are, you’d get crushed by your competition. So if you’ve been wanting to promote your products or services without animated explainer videos, here’s why you should reconsider your decision:


1. They Boost Conversion Rates

In one study, researchers found that 85% of buyers are more likely to purchase a product if it’s tied to an animated explainer video. Unlike live-action explainer videos, the animated version is easy to manipulate to evoke the desired emotions.

Animated videos are especially effective in educating users on how to use products while showcasing their benefits and features. When you team up with a top-rated animated video service like The Sketch Effect, you can create top-notch explainers that’ll turn your web visitors into real customers.


2. Make Products/Services Clearer

It’s highly unlikely that the people who interact with your animated explainer videos will misinterpret the message. Unlike text, there’s only a tiny percentage of visitors who get misperceptions about your products when you’ve included an animated explainer.

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So even if the text on your site pages contains phrases or jargon that sounds confusing, the explainer videos will make everything clear. They connect you with your customers. You won’t have to struggle to show them how your solution solves their problems!


3. You’ll Rank Higher

Websites that are saturated with information rank lower in Google search results, and can you guess why? We’re in a different age – the media age. There’s a growing number of people who’d rather listen to an audio clip or watch a video that explains a service or product. Besides, a larger percentage of internet users surf using mobile, and video is ideal for mobile devices.

Bloating your website with text information increases the chances of click-off and lost sales. The solution would be to use animated explainer videos since they are interesting and brief, hence they command attention.

Did you know that using explainer videos makes your website 50 times more likely to rank higher on a search engine’s results page? Besides, only 20% of web visitors read content in its entirety as opposed to 80% who prefer to watch a video.


4. Budget Friendly Compared to Live Action Videos

Prior to the widespread use of animation in explainer videos, most businesses have had to rely on live action videos to achieve the same purpose. The only problem with live-action videos is that they present you with a financial burden that you’re not well-prepared to bear.

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Animated explainer videos are cheaper to produce, and in some cases, they are even more practical. If, for example, you want to make some changes to your existing explainers, that’d be easier and cheaper than if you were dealing with a live action video.


5. Prove You’re TheBest

Animated explainer videos are not only best for explaining complex concepts in a simpler way. They also aid you in explaining the life-changing aspect of your business to customers. You’ll educate your clients and make it easier for them to decide whether your product or service is ideal for them or not.

Additionally, animated explainers are best for explaining to prospects why they should choose your brand over competitors.


Summing It All Up,

Now you know why it makes sense to invest in animated explainer videos for your business. A high-quality video from a service provider like The Sketch Effect will build trust and credibility while offering a straightforward way to make prospects understand how your product solves their problem completely.

You’ll love being able to convert more customers without tackling a heavy financial cost.



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