Whether you go online for entertainment or work, social media ads are something that you just cannot miss.you can also create your own social media ads and promote your brand.
Today smartphone subscriptions have exceeded six billion and are expected to increase by several hundred million shortly – they are all going to be seeing lots of ads!
Importance of Social Media Ads
Social media advertising is cheap and effective. It is so effective that you can start seeing results within a few hours! You can also tweak your content and optimize it using off-page and on-page optimizing techniques.
You can contact your potential customers directly. The reach is tremendous. Further, social media platforms offer various tools for you to optimize your content.
Tips for Social Media Ads
With all the advantages that social media ads have to offer, here are 7 tips to get you started – don’t miss our bonus tip at the end!
#1 Choose Your Social Media Platforms
An important consideration in using social media ads is deciding where to place them. Every social media platform has a different way of working. Some of the primary platforms are:
Facebook covers all ages, and even the younger generation is using it nowadays. However, it tends to be mostly used by the older generation. It is very ad-friendly, and there are many options for businesses to promote their brands through Facebook ads.
Instagram is a mobile-based platform that can help you reach the maximum number of eyeballs through your ads. You can promote your brand free of cost through Stories, Reels, or IGTV for longer videos.
You can also promote your brands quickly and easily on Twitter, getting huge exposure to a wider audience. While you might not put out ads on Twitter, it is an excellent tool for promoting your product or service and the brand it represents.
TikTok
TikTok is relatively new in social media advertising. The demographic is between 18 to 24 years. So, if you have products and services that appeal to Gen-Z, you should definitely showcase them on this platform.
Pinterest has evolved into a highly-graphic platform for promoting products and brands. Pinning your best images can create a stunning effect for your potential customers. Internationally-acclaimed brands like Ikea use Pinterest for their advertising campaigns.
LinkedIn is the ideal place for B2B brands. It is for professionals who can put up two types of ads – Sponsored Content (for sponsoring long-form content) and Sponsored In-Mail (a type of email marketing tool).
#2 Set Your Goals
It might sound cliche, but the first thing you need to do is to create a strategy and set your goals. Ask yourself these questions:
- Who is my target audience?
- What is my brand message?
- What is the best platform to showcase my brand?
- What are my brand objectives?
Once you have the answers to these questions, you can set your goals effectively.
You have to also decide if you want to increase your followers, increase your click-through rate (CTR), or perhaps you would like to increase traffic to your site (who doesn’t?).
Incorporate all these elements into your goals while creating your ads. You don’t even have to hire a specialist – get any online video editors with Facebook video editor to create great videos for your ads. It can help make viral ad videos for Facebook and other social media platforms.
#3 Know Your Audience
Know the details about your audience, like their age, geographical location, interests, average income and so on. It helps you to understand your customers’ wants and needs and give them what they are looking for.
You can use social media analytics to get information about your followers and what they are likely to expect from you.
#4 Create Your Social Media Calendar
You need to take your calendar seriously because that is what will control the postings on your social media. You can plan your campaigns in steps effectively. You must put ads out there in a phased manner and within a particular time limit.
You need to create a calendar for such things. You can get some great online calendars that will help you schedule your ad postings.
#5 Stress on Video
The role of video on social media or the internet, in general, cannot be emphasized enough. Most consumers in a survey claimed that they would rather view more videos than reading written content.
You don’t have to invest a whole lot of money in videos, either. You can shoot videos even from a good smartphone and get any online video editors with Facebook video editor to create great videos for your ads. It can help make viral ad videos for Facebook and other social media platforms.
The important thing is to use videos to create engaging and informative content. It helps to have good online video editing tool to create viral videos for your social media ads.
#6 Keep Your Content Engaging and Unique
There is nothing that puts off a viewer more than seeing recycled content. If your ads bring in something fresh and contain unique and engaging content, they are definitely going to attract more eyeballs.
You need to create newsworthy content in your social media ads that either tell a story or follow the latest trends to attract the right type of potential customers.
#7 Know Your Competition
You probably have quite a few competitors already using social media, and it’s good to know what they are up to. You can use analytics to get information about your competitors.
You can also follow them on various social media platforms and see their ads, which will help you understand their strategies.
You can perhaps get good tips on what works best. Conduct searches on your competitors’ names and social media handles and find other means of identifying their social media presence.
Bonus Tip: Humanize Your Brand
As you go on posting content and social media ads on various platforms, it is easy to miss out on the human factor. When you use all this technology to create content, post ads, and promote your content, it’s easy to lose the human touch.
Don’t forget that there are real people looking at what you have to say at the other end. Address them directly and appeal to the human aspect of your product or service and what you have to offer to your customers.
Conclusion
We have awesome tools at our disposal today, provided by social media platforms. Dumping content onto social media platforms without any plan in place won’t get you any brownie points.
Even if your content is good, people have to know about your brand. You can spread the good word around through social media ads and use online tools, like a Facebook video editor, to make viral ad videos for Facebook and other social media platforms.
Don’t forget: Creating attractive social media ads to promote your brand is the best way to get discovered!