The casino industry is one of the biggest entertainment markets in the world. Gambling has been around for a long time. In fact, since the ancient era, people have been playing dice games and wagering in athletic competitions.
Throughout history, the gambling industry, like any industry, has evolved tremendously. From dice games played at local taverns to gambling dens to grandiose casinos, all are finally culminating in the iGaming industry today.
However, the iGaming industry’s success has not detracted from people’s fascination with land-based establishments. And there is undoubtedly a reason for this. While many gamblers prefer face-to-face gambling, the main reason for the casinos’ success is their marketing tactics. So, let us explore these marketing strategies and see how casinos keep gamblers playing.
Customer Support
While many wouldn’t consider excellent customer support a marketing tactic, a certain degree of strategy goes into it. Gambling is a popular business, and there are many online and offline options. In other words, most gamblers will flock to places they can trust.
Online casinos especially thrive thanks to their 24/7 customer support. Many online gambling sites establish a 24-hour live chat for those who like to play slots online. If you have any questions, you can type them into the chat, and the customer service operator will contact you as soon as possible.
Land-based casinos also set up excellent customer support through an information desk. Any questions gamblers might have ought to be answered courteously. Otherwise, the business will lose a customer.
Free Drinks
A popular way that casinos attract customers is by offering free drinks. But, as Cage, the Elephant said: “ain’t nothin’ in this world for free.” The complimentary beverages attract new customers and keep existing customers from continuously playing.
Handing out free drinks may seem harmless, even generous. However, when a player is four cocktails in, and the roulette wheel is not the only thing spinning, the effects of the drinks really surface. Gamblers under the influence are not at their sharpest. Meaning they make poor decisions and continue to gamble.
In other words, there is a straightforward formula to this: gambler + free drinks = rash bets. So, free drinks are an excellent tool for attracting new customers and making cash from them.
Social Media Advertisements
There is a reason that the 21st century is called the digital age. Digital technology and computer science are the dominant forms of tech. We all have some form of social media that we use frequently. And so, it is no wonder that online and offline casinos and bookies have begun using social media to attract new customers.
There is a lot to say about social media advertising. First of all, it isn’t costly. Because of the pay-per-click model, casinos only pay for the ad if someone clicks. So, if people notice the ad but don’t click on it, the casino still gets a promotion without spending a dime. Of course, this is not the only benefit of social media advertising, but it is a big concern for many businesses.
Customized Ads
While customizing ads is not a tactic land-based casinos can use, it is trendy among gambling websites. By analyzing a player’s search data, online casinos can create ads targeting that player.
For example, if someone’s search history has much to do with blackjack, the casino can tailor blackjack advertisements for that player. The same applies to any other game, like poker, roulette, or slots.
Customizing ads eliminates frustration, as players will only receive ads for products they are interested in, making it a lot more likely that they will click said ad. Best of all, while it may seem complicated, most websites already use artificial intelligence to accomplish that exact thing.
Bonuses, Promos, and Programs
Finally, a widespread way that casinos attract more customers is by creating programs, promotions and bonuses that benefit players. Online casinos especially thrive on doing this. However, land-based establishments have begun to implement the same idea.
A player can join a program to get certain benefits at a casino. Whether using the VIP room, access to unique games or tournaments, or something else entirely, casinos benefit a lot from special programs.
Bonuses and promotions are also famous for casinos to attract new customers. Welcome bonuses are top-rated. For those who don’t know, many casinos offer a bonus upon signing up for their website. The bonus usually comes in the form of free spins.
A lot of professional gamblers build their tactic around these bonuses. If you want to know how they do it, you can check out some tips and strategies for online gambling. You can quickly implement these ideas to land-based gambling as well.