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April 20, 2022

What Are the 3 Pillars of SEO?

Three Important SEO Pillars for Success

 

When people join the industry, many begin to think that it is impossible to understand SEO. Some others also start believing that it might just be expensive spam.

 

While it can be hard to understand how search engine optimization works, it is still possible. You can master the tactics quickly if you pay close attention and practice it.

 

Nonetheless, there are no quick fixes or shortcuts in this industry. It is essential to spend time, energy, and effort building an SEO website. SEO specialists are the best option available if you’re struggling with attracting an audience or maintaining an online reputation.

But understanding the three pillars of SEO can also help improve brand visibility and gain organic traffic.

Architecture- Technical SEO

Architecture, which refers to the technical side of SEO, is the first pillar of SEO strategy. This includes all the technical features that (can) exist in a website. Talking about technical SEO, you can drive traffic to your website through various methods.

 

One popular tactic is the mobile-friendliness of a website. This means that the website works just as well on mobile devices like smartphones and tablets as a desktop computers. The site’s speed is another huge ranking factor that determines how and when a website comes up in search engine results.

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Other factors include readable URLs and robots: Txt files, optimized images, and leverage schema.

Content Strategy

The second pillar of gaining SEO success for your business’ website is the content strategy. Your website needs to have a clear and robust content strategy if you want it to make it to the top results on popular search engines.

 

But you must also remember that an impressive content strategy is more about quality content than quantity. Creating and publishing high-quality, relevant content will ensure that you see positive results very soon.

 

To do so, it is important to conduct thorough audience research in accordance with your brand’s value, purpose, and area of expertise. Make sure you know your target audience well and what it expects from you. This means that you must also understand the search intent of your audience.

Off-Page Elements

Off-page elements are the third and final pillar of gaining SEO success for your website. These elements are of various types and may differ in nature. The most popular tools are backlinks, local SEO, and varietal distribution.

 

Backlinks refer to inbound links which come from other websites to your own. Simply put, you get other websites to vouch for your content. This brings more audience to your website, increasing traffic and adding more value. Local SEO is a way of promoting the products or services that your company sells.

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On the other hand, various distribution promotes your content on other platforms like social websites. Frequently Asked Questions

Are you still looking for more info? We’ve compiled a list of FAQs – check them out!

What are backlinks in SEO?

Backlinks are links on other websites that lead an audience to yours. They help bring referral traffic to your page.

What are the different types of backlinks?

There are various kinds of backlinks that help a website gain local and global audiences. These include free tool backlinks, relationship-based backlinks, badge backlinks, guest blogging, and press release backlinks.

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