Since podcasts are considered the next big thing in the current digital scenario, having your podcast sponsored makes it sound more professional and provides a monetary benefit. But getting a sponsor can be a little challenging, especially when you have just started with podcasting. Well, thank us later because we have simplified the whole process of getting your podcast sponsored in a few simple ways. Let’s have a look.
- Grow your podcast
The first and foremost step is to grow your podcast further. As your podcast starts growing and the number of listeners starts to increase, sponsors will start reaching out to you with their deals. Although the growth of the audience majorly depends on your podcast’s niche, there are certain measures you can follow to ensure speedy growth. For example, using social media and other digital mediums is a great way to promote your podcast and reach out to the potential audience.
- Joining a podcast network
Joining a podcast network is one of the best ways to find a sponsor for your podcast if the number of your listeners is slightly larger and falls into the category of 5,000 – 10,000 and more. Usually, such networks take around 30% commission from the ad sales a podcast makes. Potential sponsors go through the listed podcasts and select the ones that they are interested in working with. Pitching to a network is more like pitching to your potential podcast sponsor.
- Reaching out to the sponsors directly
If you have just started with a podcast and are looking for the right sponsor, there should be no shame in reaching out to the brands directly. You will be required to do thorough research on your niche and the potential sponsor you will be reaching out to, prepare a detailed pitch, and contact them.
- Make use of directories
Directories like Spotify and Apple can help you have your podcast listed in directories like Spotify, and Apple Podcast can actually help you to get a sponsor. When a potential sponsor notices the podcast being advertised on a directory amongst similar podcasts, there are chances that the sponsor can consider your podcast to place an ad.
Different types of sponsorship deals
If you are wondering how much do podcast sponsors pay, varied sponsorship deals work for both the podcasts and the sponsor. Let’s take a look:
- CPM Model
Cost Per Mille or the CPM Model refers to the 1,000 ad plays or episode downloads. The standard industry rate for a 30-second ad is between $ 15 and $ 18; for a 60-second ad, the rate is $ 25-30.
- Value Based Sponsorship
In these types of sponsorships, the rates aren’t decided by 1000 ad plays but are negotiated between the sponsor and the podcaster, often based on the value created by the podcast.
Conclusion
We hope this article gave our readers an insight into how podcasts manage to attract sponsors and how these sponsorships work out. Stay connected with us for more such content coming your way.