Having the best casino games and bonus offers are not enough to ensure the success of your online casino. Many players don’t even know you exist if you can’t get them to visit your site in the first place, so link building has become crucial to making sure your casino gains visibility on search engines like Google and Bing. Don’t leave it up to chance; use these link building tips to help get more people playing at your casino today!
The Benefits of Link Building
One of the most important aspects of running an online casino is getting new players. It’s hard to do that without a lot of traffic, and one way to generate traffic is through link building. Benefits we can get form link building are high search engine rankings, more trust from potential customers, and brand awareness. Many link building companies such as betexposure provide a detail and thorough services that you can avail.
But how does it work? Well, there are three types of link building: inbound links from other websites, outbound links on your website such as blog posts or press releases, and promotional links on social media sites like Twitter or Facebook.
How to Do Link Building
Here are some tips on how to build links and drive more people to your casino.
1) Include plenty of keywords in the anchor text used for linking back to your website.
2) Look for high-quality directories where you can submit your site for free.
3) Create content around topics that have a large search volume.
4) Create social media profiles and make sure they’re active with frequent posts about your site or games.
5) Submit your site to sites like Google News and Yahoo News, which require registration before submission.
6) Encourage reviews from users by setting up a Write a Review page on your website.
7) Utilize the Facebook Like button, Twitter follow button, and LinkedIn share button to give visitors an easy way to promote you online.
Finding the Right Sites
It might seem like it would be impossible to find sites that are interested in linking to your casino, but there are a lot of places you can look. One way to get started is by looking through the list of directories on DMOZ and see if any of them have an online casino directory.
You can also use the Google search operator site, which will help you locate pages from different websites that link to each other. Some good phrases to use include online casinos, play roulette, or free games. Keep track of any websites that have content related to what your website offers and contact them about a potential link exchange deal.
Creating Great Content
One of the best ways to get more people playing your casino is to create great content. You want to be producing and posting blog articles on a regular basis that are relevant to your business and draw in visitors that might not otherwise have found you.
You also want to make sure you keep up on social media, especially if you’re interested in running an online casino and marketing it through Facebook or Twitter.
Create a blog that is regularly updated with new information about the casino industry. People will be more likely to visit if they know that you have fresh content on a regular basis.
Getting Others to Link to You
Getting other websites to link to your site is an important part of SEO. You’ll have a better chance of ranking high in search results if there are links coming from trusted sites. One way to get these links is by using guest blogging. Simply write an interesting and helpful post on someone else’s blog and ask them for a link back in return (make sure it’s relevant).
If you don’t have time for that, find blogs about the same topic as yours, contact the blogger and offer them a free product or service in return for mentioning you on their blog.
Making It Easy for Others to Link to You
You want to make it easy for other websites, blogs, and social media accounts to link back to you so that when people are looking for information about your casino, they will find you. This can be done in a few ways:
– Include links back to your website on all your print marketing materials.
– Include links back to your website in email signatures or online profiles.
– Include links back to your website on the footer of every page of the site.
Promoting Your Site
There are many ways to promote your site. As soon as you have new entry or updates on your site better promote it through social media. You can also write about the update and post in Facebook, Google+, LinkedIn, Tumblr, Twitter, StumbleUpon, Reddit and other blog sites for further publicity. Getting links from these sites is important because they rank high in the search engines and people who visit them will see your website too.