CBD Link Building Best Practices for CBDMarijuana Companies 1636225537 300x225 - CBD Link Building: Best Practices for CBD/Marijuana Companies
November 6, 2021

Identifying which keywords should be targeted is crucial to any SEO plan. The natural choice for any marijuana firm would be something broad like cannabis edibles; however, these broad terms don’t make for excellent target keywords because ranking for these searches is already difficult.

A good CBD SEO company will do a lot of keyword research to figure out which keywords are ideal for your business and which ones will get you the greatest search rankings. It all starts with a review of your current site’s stats, determining which keywords you may currently rank for and which ones provide possibilities to reach the top of Google.

It’s usually a good idea to start with the following steps when conducting keyword research:

Volume of Searches: How many people are looking for this term? It’s wonderful if you can rank for a keyword; however, if there aren’t enough people searching for that term, it won’t help you grow your organic traffic. Good ranking can help you to improve the worth of your stocks like cbdMD stocks and your company will look far better than your competitors.

The difficulty of Keywords: The most apparent search keywords will have a high keyword difficulty. Keyword problems for words like “marijuana for sale” and “marijuana dispensary” are both more than 70. This means that getting your website to the top of the first SERP for these queries would be quite difficult. Instead, think of more imaginative terms that are still likely to be searched.

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The intent of Search: How well does a keyword match your brand and product? Of course, you want to identify keywords and phrases with a lower difficulty level; but you don’t want to waste time ranking for a keyword that is mostly irrelevant to your services.

Domain Authority: You’ll almost certainly never outrank The New York Times if they’re presently on the top page for a search, no matter how many backlinks you generate. As a general guideline, avoid targeting terms with a keyword difficulty score higher than your domain authority.

Short and lengthy words and terms should both be included in a strong marijuana keyword strategy. Put yourself in the shoes of your potential consumers while researching long-tail keywords or phrases. Take a look at the items and services you provide. After that, consider what someone could put into a search engine to get there.

v  Because there are hundreds of cannabis companies out there, you’ll need to figure out what makes yours unique. And, maybe more importantly, who is your target audience, and what do they look for on Google when they do? Your CBD SEO approach will be built on user intent.

v  Short and lengthy words and terms should both be included in a strong marijuana keyword strategy. Put yourself in the shoes of your potential consumers while researching long-tail keywords or phrases. Take a look at the items and services you provide. After that, consider what someone could put into a search engine to get there.

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v  Because there are hundreds of cannabis companies out there, you’ll need to figure out what makes yours unique. And, maybe more importantly, who is your target audience, and what do they look for on Google when they do? Your marijuana SEO approach will be built on user intent.

v  Keyword difficulty is a challenge. This refers to how difficult it is to remember a term; the most common phrases have the highest keyword difficulty. The keywords “marijuana dispensary” and “cannabis edibles,” for example, are both extremely tough, with keyword difficulty levels above 70. Most websites will struggle to rank #1 in the SERPs.

Intent to search. This refers to the degree to which your brand or product and the keyword are compatible. Even a low-difficulty keyword that you can readily obtain will be useless if it is unrelated to your brand and business, as searchers will be dissatisfied when they arrive at your site.

Short- and long-tail keywords, phrases, and terms are all part of a successful marijuana keyword strategy. You should evaluate the services and goods you offer in light of user intent, which is at the core of picking the correct long-tail keywords.

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