Hashtags are like a library of social media content. Once you click any hashtag, you’ll be directed to the hashtag’s corresponding page filled with posts using it. This doesn’t only help users find topics they’re searching for, but it can also be beneficial for businesses that want to connect with their target audience.
Unfortunately, not all people use hashtags to their full potential. If you know hashtags and how to use them, you can control how to share your content and grow your engagement with a bigger audience. If you don’t understand hashtags and use them inappropriately, you won’t be able to make the most out of your social media marketing efforts.
To get results from your hashtag and take your game to a whole new level, here are some of the tips you need to consider:
- Quality Over Quantity
You can use a hashtag generator to get as many relevant hashtags as possible for your business. However, it doesn’t mean that you need to use all your preferred hashtags.
One of the ways to level up your hashtag game is to focus on quality over quantity. Even if social media platforms like Instagram allow 30 hashtags in a post, you don’t have to maximize it. You have to keep your caption space clutter-free, so the spotlight is on your message.
The best solution is to use at least five hashtags in your caption space and use only relevant ones in your posts. This way, you’ll get more attention on your content and get quality connections in the long run. If five hashtags aren’t enough, you can place your other hashtags as a comment.
- Select Longer Hashtags
Short hashtags tend to be a popular option for many brands. However, they’re quite vague and can be used to explain various subjects. For example, if you’re running a salon and your post is related to hair color, you can use “#haircolorinspo” or “#haircolor” instead of the word color only.
Fortunately, there are various tools you can use for your hashtag selection or creation. If you’re unsure what hashtag tool to consider, you can read Flick reviews and other reviews online to know more information.
- Make Your Hashtags Catchy, Simple, And Authentic
Your hashtags must be easy to remember. They should be unambiguous, so you’ll see only the mentions related to your campaigns.
You can use either short or long hashtags as long as they’re easy to understand and not complicated to read. This way, your audience can quickly understand what your post is about.
- Keep Correct Timing In Mind
When using hashtags on Instagram, it’s useless to include the outdated ones in your post. If you want to level up your hashtag game, you have to keep the correct timing in mind. You should know the right timing to execute your hashtags depending on the current trends and something you expect to happen over time.
- Use Popular Hashtags Related To Your Business
Check which hashtags brands and influencers you’re using. It’s an excellent way to ensure that your posts will reach an appropriate audience.
Once you type hashtags into your caption editor, social media platforms like Instagram automatically show how many posts exist under that hashtag. To help you discover more hashtags related to your brand, use a hashtag finder.
- Try Sensory-Driven Words
Take note that Instagram is a visual discovery platform. Often, people look for what they want to see with the keywords. If it applies to your posts, consider describing sounds, sights, actions, textures, or flavors. For instance, you can use slow, floral, ambient, or salty.
These word pairings or words are tangible, so they’re instinctively the keywords people gravitate toward. However, make sure to be more specific and avoid general hashtags. You can also check the hashtag first to ensure it’s something that other people find interesting.
- Have A Campaign
Whether you’re a fundraiser or launching a new product lineup, you may get attention from your target audience by launching a campaign. Often, people become interested in organizations or products because they’re committed to the mission behind them.
Hashtags allow organizations and companies to share their missions in a short, shareable statement that will engage their followers. Not only do hashtags encourage contributors to spread the word about your campaign, but they can also be used to collect stories of your followers. Using hashtags in this manner won’t only build a positive conversation around your campaign, but it may also help grow your business and widen your reach.
Wrapping Up
Hashtags are an excellent way to expand brand awareness, increase your following, and boost engagement. By using the right hashtags in your content and being consistent with your strategy, you can take your hashtag game to a whole new level.
Just be sure to do your research and check your spelling. Also, knowing more about how hashtags work and how to use them can help you get the best results over time.