Small business leaders have one thing in common and it’s that they are very busy people.
Growing your Small business requires a lot of hard work, dedication, money, and time. That’s why you’ll see small businesses spending money for ads placements and carrying out social media marketing.
Unlike before, SEO is becoming more and more popular and even though many Small business leaders seem to know that SEO is an important marketing tactic, a large number of them don’t have the bandwidth or knowledge required to optimize their website for search. For the small business leaders that have the required bandwidth and knowledge, they lack time to properly monitor and carry out SEO on their website. This is true because managing small businesses requires a lot of time and if you fail to give it the time it requires, several aspects of your business may suffer. That’s why you should employ the services of Sydney SEO Experts just like many of them do.
Many big businesses use SEO to generate traffic to their businesses and that is possible because they have the resources to do so. Running a small business requires all the funding you can get, so why should I spare some to optimize my website using SEO. What’s its importance in my small business? Continue reading to find out.
SEO: What is it?
Simply put, Search Engine Optimization (SEO) is how marketers tell search engines what their website is all about in order to rank better in Google’s Engine Results Pages (SERPs) through website content, design, and development.
Search engines like Google learn about a website by sending bots (Spiders) to crawl your website and the information gathered is used to determine what your website is all about. Additionally, the spiders also help Google determine whether or not the content within your website is relevant in regards to the user’s intents while performing certain searches using specific keywords.
Hence an SEO-friendly website is one that delivers exceptional information that covers relevant keywords and topics. SEO-friendly websites rank higher in search engines and the benefit of ranking high in search engines as Google equates to having increased traffic, user engagement, and ultimately conversions.
Importance of SEO in Small Businesses
Helps in keeping your small business competitive
In the business world, it doesn’t matter what you are into, what matters or gives you relevance is remaining adaptable and competitive. In this era, we belong getting information about practically anything can be achieved with just a few clicks or taps. As easy as it sounds, it may cause concern for people who are holding onto the past but for those willing to take advantage of the lucrative opportunities SEO presents—it allows small businesses to compete against larger and well-established counterparts.
Naturally, small businesses wouldn’t be able to compete with larger businesses offering the same products or services because, for starters, their finances don’t match up so larger businesses would be able to gain more exposure when compared to smaller businesses. But by using SEO to deliver location-based, quality content describing extraordinary services and products effectively, small businesses would be able to gain more exposure against their larger counterparts.
Builds your brand’s credibility
There are several ways to follow if you want to build your brand’s credibility like providing great products or services to your customers or consumers and having them leave a review. But did you know that with a consistent SEO strategy, you’ll be able to build your business’s credibility, authority, and even industry awareness? If you didn’t, now you know.
By performing or using ethical, well-researched and consistent SEO techniques such as link building, keyword research, mobile optimization, blogging, etc., you are creating quality content and the content created will help search engines know that your website can be trusted. Once you continue that cycle and the cycle begins to yield impressions, traffic, conversions, and rise in search engine result pages (SERPs), Google will now recognize your website as an authoritative source.
Brings organic traffic
A study carried out by Brightedge Research shows 53% of web traffic is generated by organic search. So by implementing a proper and dedicated SEO strategy on your website, you can be rest assured that it’ll increase the amount of quality traffic your website receives.
When your SEO practices or strategies are able to generate more traffic for your website, it means that your SEO efforts have paid off and your brand is now exposed to new audiences, potentially bringing in new customers and clients that were previously unreachable. So, it is very significant, especially for e-commerce businesses because ultimately your aim is to ensure that your best quality products or services reach more and more people to bring in new customers. Thus, make sure you have a team like WooCommerce AIO SEO help on board to help you scale up your SEO and ultimately business efforts to get the best results.