content marketing strategy 300x145 - B2B Brands Go Digital To Appeal To Millennial Industrial Buyers
Business Tech & Finance

UPS study on “The dynamics of industrial purchasing in Europe” shows how a new wave of buyers, who prefer for example to conduct their research on social media rather than contacting a salesperson, is transforming the industrial model traditional. “With the rise of famous ‘millennials’ 2 in the workplace, we are entering a new era

Read More