Since Covid-19 entered our lives in 2020, all businesses have turned their heads towards updating their digital presence to generate revenue from e-commerce. Web design companies understand this intricate process of online demand-supply which is why most brands these days have a well-organized and tailor-made online presence.
But if there are so many websites out there, how do you ensure that you get organic traffic on your website? How do you convert those visitors into your loyal customers and have a retainer-based relationship?
With our SEO and branding expertise, we will surely help you find all the possible answers to your curious questions.
Factors that affect this conversion
There are a lot of factors that help in this lucrative conversion. So let us go through them one by one, shall we?
Sifting through tons of people and determining your target audience
Having insight into what kind of people visit your site on a regular basis is important. That way, you will be able to determine your target audience appropriately. Many times, some people just like to window shop on different websites and make their purchases accordingly.
Differentiating such people from your real audience who actually is interested in buying products or availing of your services needs to be given more priority. Do proper market research to divide different kinds of people into categories and define their intent.
Seamless, easy navigation is key
Having an uncomplicated, easy and smooth navigation is key towards converting your visitors into loyal customers and for this, you need to shortlist a couple of reliable and reputed web design companies and hire one of them to take care of your website navigation. You can study different websites and come up with strategies that make your navigation simple and effective.
Feature exciting offers on banners/optimizing landing page
If your brand has a lot of customers that love offers and sales then the first thing you show them once they enter your website are these exciting offers with attractive graphics and details. This is a sure-shot way of retaining your customer; most people can’t resist special promotional sales and offers and end up buying a lot of products. Optimizing your landing page is also crucial because your website’s first impression will stay in their mind.
Research on user intent keywords to reach your website
Knowing what your audience is looking for is key. But your audience will use specific keywords that get them on your website. That is how you know what they are looking for and you can manufacture and supply those items more often to fulfill the demand. All SEO agencies have an elaborate system of gauging these keywords and that helps in increasing traffic on your website and make them stay.
Top-notch web design UI/UX
If your products are the talk of the town but if your customers bounce due to a bad website design/development then hiring a good branding company may salvage your situation. Elements like vibrant visuals, quick loading & navigation, excellent performance and effective call to action will work like magic.
Responsive Web Design
If your website is not compatible with all kinds of devices, be it desktop, laptop, mobile or tablet, then you surely have a problem. These days, people use phones more than they use other gadgets. But many websites take time loading on smartphones and most of the content is not even visible. Make sure that all your important tabs are easily clickable on all devices; the navigation is seamless and the text is readable.
Building a bond with your visitors
Caring for your customer should be given priority by all means. Your CRM team will be responsible for contacting all your potential customers and loyal ones too. Do provide all your information on website contact page because a lot of customers don’t like submitting query forms. You can also have a chatbot to make their queries even more easy. Your mailers and newsletters will also play a crucial role in building a bond with your customers. You can always use an email marketing partner to have a seamless online customer care service.
Targeting/retargeting your ads
Showing your target audience your brand’s ads on different social media platforms and websites is a very good idea of reminding them about your brand. You can retarget these ads to those people again even if they don’t buy any products because they just might, after a couple of attempts. So once you know what they need, you can place your ads accordingly.
Local SEO and paid search
What a lot of branding agencies focus on these days is local SEO. It is important that your SEO team leverages their digital marketing expertise in making sure that your localized target audience reaches your website and fulfills the demand of nearby potential customers.
Midway abandoned carts
Tracking the orders that are left in cart by some of your customers and getting in touch with them through email reminders is a subtle way of following through for the order completion. Close to 60% of customers do this and may become your loyal customers once they go through one or two such transactions.
Referral and Loyalty programs
Retaining your first-time customers and visitors with referral codes and loyalty programs is a great way of encouraging them to become your regular customers. This is also a good plan for your loyal customers as this will strengthen your place in their memory.
Customer reviews and recommendations
In the era of digital connectivity, review and recommendations work like a charm so having a team that takes care of all the feedback, emails and social media replies is crucial. You also need to hire a credible branding company to tackle reputation management and let them handle all sorts of feedback that aren’t very favorable.
Having a digital presence that has established itself in the mind of your audience proves a huge catalyst in making you an online star. Your business depends on it and so does your revenue. So make sure you hire an apt branding agency/web design company that exhibits your A game in the industry that helps you secure tons of loyal customers seamlessly.
Author Bio: Brijesh Jakharia
Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market businesses to enterprises. Marketing is his passion, and the thrill to build a brand from the ground up has helped him craft successful brand stories for world-class clients. While not at work, he loves to spend his time on research and reading digital content stories.