Despite a wealth of information on SEO, the industry is still shrouded in myths and controversy. Is it possible to take the first position in the search for competitive queries without buying or renting a single link? Is it realistic to get into the TOP 10 in a few months just by improving behavioral factors? In what direction will search engine algorithms develop? If you ask these questions to SEO specialists, chances are, you will get precisely the opposite answers. The reason for this is a lack of structured knowledge and a lack of practice. In this article, we will consider why beginner SEOs need to learn search engine optimization. THERE IS A LOT OF CONFLICTING INFORMATION IN SEO
Beginners who want to improve their skills spend time reading forums and articles. These sources often contain a lot of conflicting information. Without sufficient practical experience, it is often difficult to separate the “wheat from the chaff.” A method that once doubled traffic from one site could lead to another being banned.
You can proceed to experiments in search if you have a sound theoretical base and learn the classic promotion methods. And this can be provided by good SEO courses in ****** or one-to-one lessons with a practicing professional.
1. SEO IS CHANGING RAPIDLY.
Methods that were relevant a year ago may be outdated today. Google changes its search algorithm about 500 to 600 times a year. And then there is Yandex! It can be difficult for a novice specialist to keep track of all the changes. It is even more difficult to restructure your work with innovation in mind. At training courses and seminars, specialists can learn about what is happening in SEO now and what changes should be prepared for in the next two to three years. This will help you plan your work based on the latest trends.
2. IMPROVING SKILLS IN INTERNET MARKETING
Athletes who occupy the first three places in the competition are considered champions. The same principle works in SEO. If the sites being promoted regularly fall into the TOP-3 search results for HF and MF queries, you are considered a good specialist. But to become such, you need to improve your skills constantly. You cannot learn the techniques of promotion and optimization once and use this knowledge until you retire. It is necessary to expand skills and abilities to master new SEO tools. When teaching in courses, you can discuss practical issues and learn a lot of valuable things.
3. LOTS OF PRACTICE, LITTLE WATER.
Most practicing specialists who are just starting their careers are interested in case studies and case studies. This information can be gleaned from forums, articles in thematic blogs, conference talks, or SEO courses. But discussions and articles often have one common flaw – there is a lot of speculation and seemingly plausible ideas. The cases that are considered within the framework of conferences and courses are reliable. Therefore, those who seek to improve their qualifications should give preference to these sources.
4. CAREER AND PROFESSIONAL GROWTH, INCREASE IN INCOME.
Friendly team, stable salary, social guarantees, career growth. These phrases may sound boring, but we look for a job based on these criteria in practice. Even if a specialist does not work in an agency but is on the “free bread” of freelancing, he wants to have a higher income. High-quality training plus constant self-education plus experience in working with various projects is the key to professionalism. And professionals in their field are in demand always and everywhere.
5. SEARCH FOR A NEW JOB
Sometimes to believe in yourself and your strength, you need some leap. For beginner SEO specialists, such a jump can be training in courses, attending seminars and conferences. Communication in a circle of like-minded people, listening to lectures and presentations can lead to global changes. Someone will believe in themselves and send a resume to a large company, someone will go freelance to promote websites, and someone will decide to start their own business in Internet marketing.
6. IT DOESN’T TAKE MANY YEARS TO GET REAL KNOWLEDGE OF THE SUBJECT.
If time is catastrophically short, and you have neither the strength nor the desire to read books, articles, and forums, here is the good news – a short course or an intensive course will do an excellent job of giving you a good knowledge of the subject. As part of the training, you can get a sound theoretical base and solve non-standard problems under the supervision of experienced specialists.
If you work in search engine promotion and are ready to move to a new skill level, we invite you to refresher courses for SEO specialists. Experts will help refresh and structure the basic knowledge, taking into account the latest trends in SEO, and practical examples will help you better understand the features of promoting different types of sites.