How Can You Sell Yourself as a Virtual Assistant? Top Points to Remember
Nowadays, remote work has become a given. It’s easy to see why – with remote work, employees have more freedom and can schedule their time as they see fit, and it has clear benefits to companies, too (including less overhead expenses!) What was a necessity during the pandemic has become a regular thing, and remote work continues to be more prevalent. This is the main reason why the demand for virtual assistants has increased – and how! If you are thinking of becoming a virtual assistant in this day and age, however, it’s crucial for you to know how to sell yourself more effectively. So how can you sell your skills and services – yourself, essentially – as a virtual assistant? Here are some points to remember.
- Find your niche
Before you can begin marketing yourself as a VA, finding your niche is important. For instance, do you specialise in social media management, bookkeeping tasks, admin tasks, email marketing, or something else entirely? Knowing your niche will help you market yourself more effectively to potential clients and agencies.
- Highlight your experience and skills
Once you have figured out what your niche is, highlight your experience and skills in that area. You can make a list of any relevant experience you have along with all the tasks you can perform, and this will help clients gauge and see what you can offer them and why they should choose you over the competition to serve as their virtual assistant.
- Offer free consultations
One excellent way you can attract potential clients is to actually show them what you can offer. For instance, during the consultation, you can discuss their needs and how you can help them. You can even showcase your expertise and offer them a free consultation and guidance and answer any questions they may have.
- Set rates that are competitive
When setting your rates, do some research on what other virtual assistants in your niche are charging. Remember that you don’t want to price yourself too low – but on the other hand, you don’t want to be too expensive and scare off potential clients, either. Think about offering different pricing structures or packages to accommodate a variety of budgets.
- Showcase your personality
As a VA, your clients will be working closely with you – so it’s important to showcase your personality – in other words, be yourself! Share photos or personal anecdotes on your social media profiles or website to help clients connect with you more personally. But keep this in mind as well: don’t show them everything; it’s nice to keep an air of mystery about other aspects of your life.
- Emphasise your flexibility
One of the biggest benefits of hiring a VA is the flexibility they can offer. That said, emphasise your availability (and willingness!) to work around your clients’ schedules. Be open to an array of communication methods, whether through email, phone, or video chat, to accommodate your client’s preferences.
- Don’t forget to adapt and improve your skills!
As a virtual assistant, constantly adapting and improving your skills and staying up-to-date on industry trends are important. Attend conferences or webinars, read relevant blogs, and seek client feedback to identify improvement areas.