Easy Steps To Create A Content Marketing Strategy Guidance
We have successfully marketed the content used to develop our own and increase traffic conversions since optin monster was first launched in 2013, and we want to share with you that we have learned.
This guide will walk you through 11 simple steps to develop and implement a content marketing plan that will help you grow your business without wasting time and money.
Here are the steps to facilitate:
- Step 1. Promote your mission and goals
- Step 2. Promote your KPIs
- Step 3. Get to know your audience
- Step 4. Check your current location
- Step 5. Identify the best content channels
- Step 6. Decide on the types of content
- Step 7. Identify and allocate resources
- Step 8. Create a content calendar
- Step 9. Create content
- Step 10. Distribute and market
- Step 11. Measure the results
Step 1. Define your mission and goals
A good place to start for your content strategy plan with your keyword like cool drawings is to establish a content marketing mission statement. This is a short statement that makes it easy to focus on what’s important and what isn’t when creating your content so that your content marketing strategy stays in place.
A summary of the content marketing mission statement:
- Your target audience
- The benefits they get
Here you have an example of the information page for CIO.com.
Define the audience (CIOs and enterprise technology managers). Benefit from highlights (knowledge of professional development). And it provides examples of the breadth of its content (certification, digital innovation, skills development, and skills acquisition).
To create an assignment for your own business, try this formula:
We provide [target audience] [type of content] to help them [business goals].
While the mission statement covers what your audience can gain from your content marketing strategy, you should also think about what your business can gain from it. There your business goals come into play.
Common goals include:
- Improve your income through your content marketing strategy.
- Increase your sales and get more high-quality leads, which helps you reach your revenue goals.
- Get more traffic to your site, more traffic, more chances of reaching your other goals.
- Improve your business acumen so that you can gain influence and authority and be seen as an intellectual leader.
- SEO success, generating more traffic.
- Participation in social networks, which will help both traffic and authority.
Once you know your goals, it’s time to take the next step.
Step 2. Promote your KPIs
The best way to achieve your goals is to make them specific and measurable. This means defining key performance indicators (KPIs) for your content marketing strategy.
The KPI will help you when it achieves its goals to deliver the important event that can be done. They will understand what you plan to achieve in terms of revenue, sales, traffic, SEO, traffic, and various aspects of digital marketing such as email marketing and social media metrics.
There will usually be specific numbers attached to them. For example, you might want to:
- Reach a specific income goal for a month, quarter, or year.
- Get more recordings for your magnetism, a sign that you are getting better quality.
- Get several new email subscribers
- See an increase in site traffic and interaction with your site content.
- Improve the search rankings of some of your main pages to help drive traffic.
- Get several likes, shares, and comments for your main content
- Invited to participate in some major industry events.
He will also pay attention to the marketing costs, make a record of your expenses on various campaigns and track the cost of obtaining leads and sales.
Learn more about KPIs for your content marketing strategy in our Content Marketing ROI Guide.
Step 3. Get to Know Your Audience
As mentioned above, for a successful content marketing strategy of cool drawing idea, you will need to be clear about your audience so that you can create the right content to reach them. You need to take three actions.
Collect demographic data
The first step is to collect demographic data from your visitors, email subscribers, and social media subscribers.
Web analytics, social media analytics, and email subscriber analytics will give you the data you need about your audience:
You will also get information about your main interests. To view this information in Google Analytics, go to Audiences »Interests» Overview. You will find relevant market segments for your web visitors.
Social networking sites offer similar data. For example, you can get demographic information about your Facebook fans through Facebook page statistics:
And you can use Twitter analytics to get demographics about your Twitter followers:
Get customer feedback
This will give you information on:
- What do they think of the content you are currently creating?
- What is your most urgent need?
- How you can solve your problems with your content
Getting good customer feedback can help:
- Understand the priorities of your readers and subscribers
- Choose the best places to reach your customers (see step 9)
- Develop the personality of your customers, which we will discuss below.
Here’s our guide to getting customer feedback on your site.
Create customer personas
Once you have the demographics and customer feedback, you can create or create customer personas. Consumer personalities, also known as customer avatars, describe your ideal readers and customers so you can better target content.
The best avatar clients include information about weaknesses, challenges, resources, and those that instigate problematic behavior from their clients.
When you know all this, you will understand better:
- The type of content that will appeal to your audience
- How it can help them
- What will take care of it?
Learn more about customer avatars in our character creation guide. Include templates like this from Digital Marketer:
Step 4. Check your current location
Many businesses already have content. This will include your blog content, as well as content from social media, podcasts, videos, etc.
That’s why the next step is to find out if this content is helping you achieve your goals.
(If you’re just starting and don’t have any content, you can skip to Step 5: Discover the best content channels.)
To do this, you will need to perform a content audit. Meaning:
- Recording of all content items, such as blog posts, guest posts, etc.
- Evaluate its usefulness or success
- Identify gaps
You can also see how your content compares to your competition and see how any new content fits into the market.
Let’s see an example of how this will work for your content marketing strategy.
How to save your content
If you want to save all of the content on your site or blog, Screaming Frog is a great place to start. It is a URL crawler that:
- URL list
- Study the titles and descriptions of the pages
- Find duplicate pages
- Create site maps.
The free version crawls up to 500 URLs. SEER Interactive has a great in-depth guide to Screaming Frog. As a bonus, you can also use this tool for competitive research, which does the same type of content analysis as your competitors.
You can also save your content with the help of the audit tool Semrush content. To do this, set up a project and select the section of your site that you want to audit, such as your blog. Once you have selected the URLs, press the Start Content Auditing button.
Export the data to create a simple spreadsheet containing all the URLs.
See how your content works
Then it’s time to assess the usefulness of the content. You will find metrics such as:
- What is the search engine ranking for the keywords related to this content?
- If the content is widely distributed
You can get some of this information from the semrush report above, but you can also find more with other semrush tools, such as site audit and position tracking tools.
He will tell you:
- Which pieces of content are so effective that you don’t have to edit them?
- Who needs an improvement or an update to achieve its objectives?
- Who needs to be removed or replaced?
Identify content gaps
Finally, find out where there are holes you can take advantage of. This may include:
- Keywords related to your niche that you are not targeting in your content
- Questions your target audience asks you not to answer
- Content that ranks well, but can be improved, for example, to target Google reply boxes. These are the boxes that appear at the top of search results and provide answers to a specific question.
You can use Ahrefs to perform a content interval crawl.
To do this, go to the organic search »Content Gap. Add your top competing domains to display the keywords they rank below. Add your domain to but the next target is not ranked. Tap Show Keywords.
You will find a list of rival keywords that you can target with your new content.
You can perform a similar analysis in semrush.
Are you interested in other tools that can help you in this area? Check this list of the 20 best competitive research tools.
Step 5. Discover the best content channels
As you go through this process, you’ll start to get a feel for where your audience is and where you have a successful online presence. It’s better to focus on what works and grow from there, rather than trying to do it all at once.
But to be completely sure, you will need to dig deeper into the web analysis. When you are in Google Analytics, go to Overview »Social networks» to see the main social networks on which your content is shared.
You can also use Buzzsumo to search for similar data. Go to your content review tool and enter your domain name in the onscreen search box. Press Enter and you will see the graphs showing:
- Network actions
- Actions by content type
- Actions according to the length of the content
- Main content since last year
You can also refine your search terms to get more details.
With this information, you can easily decide which networks to target for social media engagement and sharing your content.
Step 6. Decide on the types of content
Several types of content will fit into any content marketing strategy.
The most successful content marketing strategy is based on the core content of content posted on your site (or home) that can be reused and shared on other sites (post posts).
Therefore, blog posts are an integral part of your content marketing mix and always deliver great results. Ideally, your blog posts will be actionable, valuable, and shareable, and can include different types of posts.
How to map the contents of media social on Buzzsumo
You can use this Buzzsumo tool as mentioned above to be -map the types of blog posts you want to create with the potential to share in the society in the network to drive engagement and reach.
For example, readers like optinmonster with many articles and a list of instructions. Click on a content type and network to see a list of your most important articles for that metric.
Of course, creating a successful content marketing strategy isn’t just about looking your belly button for stats on your site. It’s also about researching other bestselling content that you can use for inspiration. Buzzsumo can also help with this.
Using the same tool, enter your subject in the search box. You can see the sharing statistics on the web. For example, one graph suggests that broad content marketing is very popular:
There is also data on the most shared domains posted on this topic and the main shared content associated with it.
You allow for other features Buzzsumo follows backlinks, trends in content, and ask questions of the people, and the search common Buzzsumo has included data sharing for the video.
Other types of content
As our research shows, video marketing should be an integral part of any marketing because it has been proven to attract your visitors to keep them on the site, improve lead generation, and reduce the churn rate.
You also want to include other types of visual content to improve communication.
Consider creating infographics with tools like Piktochart and Canva, and using Canva and similar tools to create custom graphics and memes that can be shared on social media, as Grammarly does.
Other types of content that can be included to enhance lead generation include LED magnets such as webinars, ebooks, checklists, spreadsheets, etc.
Podcasting is also worth considering as a mechanism for delivering content, as over 40% of Americans listen to podcasts today. Here is a list of marketing podcasts to inspire you.
Step 7. Identify and allocate resources
Now that you know what type of content you plan to create, what it is for, and where you plan to share it, it’s important to make sure you have everything you need to complete your content strategy. Content marketing. This involves answering questions such as:
- Who is responsible for creating and maintaining the content?
- What human, physical, or digital tools and resources do you need to create content?
- What will your publishing workflow look like, as well as content planning?
Let’s take a look at each of them in more detail.
Who manages the creation of content?
This question concerns the assignment of roles. You will need to think about who is in overall charge, as well as who is responsible for delivering the individual pieces of content.
It depends on the size of your business and content team, and whether you do everything in-house or cultivate content creation.
- The CEO or Marketing Director has overall final approval of content and content strategy.
- Your content management manager will be responsible for implementing your daily content marketing strategy and will work with the content team.
- People will create content based on their experience.
What tools and resources do you need?
Then find out how you create the content. Content makers can include:
- Content creators
- Experts in video creation, podcasting, or graphic design
One way to quickly find the freelancer will return to the results of the research of Buzzsumo and see who wrote the main content. There’s nothing wrong with reaching out to them to see if they’re ready to contribute to your content team. You can also find great freelance content creators through networks like Contently, dash, clear voice, etc.
You’ll also need professional podcast and video creation tools, and you’ll need to organize hosting sites like youtube, Vimeo, Spreaker, and Blubrry.
Next, find out what the process of creating your content will be. For example, for a typical blog post, you might need:
- Create a framework and approve it
- Write the publication
- Create accompanying photos
- Send the publication to the publisher.
- Make changes
There is only one thing you need to do before you start researching and creating content: create a content calendar so you know what to post and when. We will see this in the next step.
Step 8. Create a content calendar
As part of your content strategy, you’ll need to know exactly when you want your content to be published on each of the platforms you want to use.
Lack of planning is a major mistake in content marketing, so it’s important to use a content calendar to plan all of your content. There are many ways to do this.
For example, you can use Google Calendar and just enter the expiration dates for each content. It works well, especially if you don’t post a lot of content.
This is the simpler approach, but if you post a lot of content and need to manage a team of content and whatever workflow you decide on, you’ll probably want a few extra features.
Options for managing it include productivity and task management tools like Asana (pictured below), or a specially designed editorial calendar tool to schedule. Both will allow you to plan different parts of the content creation process.
One way to find content to add to the calendar is to do some background research to find topics that will resonate with your audience.
Find the questions your customers are asking
One way to find out is to use the issue of the Analyzer of Buzzsumo or respond to the public.
Type a subject in the Reply public box and you’ll get a list of questions people are looking for on Google.
Pick a question that seems relevant to your audience, decide on the type of content, such as a blog post, and add a title to your timeline. Repeat the process until you’ve got your content planned for the next few months.
Step 9. Create content
As you can see, there is a lot of work to be done to prepare your content marketing strategy before you create content. But now is the time to do it. We’ll use a blog post as an example, but these tips will work for any type of content creation.
With the research you have already done, you will get an idea of what type of blog post to create. For example, we know that lists and posting techniques are popular with our readers.
Now is the time to select a title from the content calendar and start working on it.
Find your content
When you are ready to write, you will need to know:
- What is already there
- How your new content can add purpose to your audience
It means doing a Google search, looking at the main content of your topic like 3d drawing easy, and seeing how you can improve it. This is called the skyscraper technique.
Original search also works, so consider it an option if you’re collecting the right kind of data.
Include keyword research to identify key terms that will be used for better SEO and search rankings.
Finally, start writing or creating your content. At this point, you will need to think about how your brand is reflected in the content you write.
You might want to be super professional, super laid back, or something in between. And you have to manage the balance between showing your expertise and not sponsoring your audience.
Step 10. Distribute and market
The next big part of your content strategy is distribution and marketing. This is because you won’t get the results you want unless you manage them properly. For example, maybe:
- Set a schedule to share your content on social networks, both instantly and via a drip campaign via a tool like Missinglettr.
- Use email marketing to divide your content to supporters.
- Notify influencers mentioned in your content to spread the word.
Optinmonster is also a great tool for launching your content, both on your site and through your email newsletter. Included in optinmonster:
- A wide range of targeting features, including page-level targeting, site retargeting, and geolocation targeting.
- The ability to grab visitors’ attention with targeted content before they leave your site using Exit-Intent® technology
- Multiple ways to trigger content marketing campaigns, through referrals, devices, activities, etc.
- Integrations with core email marketing services
You can also use optinmonster for:
- Turn on your magnetic magnet
- Direct new visitors to the most important part of your site.
- Interact with visitors by showing them new content every time they visit your site.
The customer optinmonster has been successfully used by our marketing campaign software to triple your list mailing and get 3806% more conversions with closed content.
Step 11. Measure the results
Finally, it’s time to assess the success of your content marketing strategy. You do this by going back to the KPIs you defined at the start of the content strategy plan and see what has changed and if you are meeting your goals.
To do this, you can:
- Examine Google Analytics as described above to see how your content is performing.
- Measure social sharing activity through Buzzsumo and other social analytics tools.
- Refer to the conversion of the panel of evaluation of optinmonster to evaluate the success of their marketing campaigns.
Other tools for tracking content marketing success include Google Alerts and Mentions. Both will allow you to see if your content is mentioned and shared, helping you achieve those KPIs for awareness and engagement.
Tools like semrush can help you assess KPIs for your content’s search ranking. And you can track email logs through your analytics with email marketing software.
By tracking your progress, you will be able to adjust your content marketing strategy at regular intervals, so that it is always up to date.
That’s all! Now you know how to create a successful content marketing strategy from start to finish.
Then check out our digital marketing tips, digital marketing best practices, and some great SEO tips to help you make your content more effective. You’ll also enjoy our article on Using the Power of Emotional Marketing Intelligence!
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